Weyburn Red Wings Job Opportunity
SALES AND MARKETING DIRECTOR.
Successful candidate will be responsible for the following:
SPONSORSHIP:
- Advertise sponsorship packages. Maintain relationships with sponsors throughout the year.
- Responsible for obtaining sponsors for Weyburn Red Wings.
- Manage overall partner / sponsor relationships including strategic planning, revenue growth targets and all operations necessary to profitably retain, grow and service the Red Wing organization.
- Liaise with community/ sponsors to ensure sponsor activities / deliverables are being met.
- Prepare various forms of contracts for sponsorships.
MARKETING:
- Coordinate all advertisements for Weyburn Red Wings events and activities including the Parent Information Meeting and Annual General Meeting.
- Coordinate the annual Weyburn Red Wings team and individual photos and distribute the sponsors’ photo(s) to the General Manager for presentation to their team sponsor.
- Create a detailed marketing and budgetary report. Submit monthly to the board meeting and to the strategic planning meeting.
- Take an active role in building and developing a positive relationship with all sponsors and everyone included in the Red Wing organization. Create new marketing campaigns to present to new sponsors.
FUNDRAISING:
- Be involved in creating, following and marketing a detailed fundraising schedule.
- Create a detailed fundraising report after each event. Submit monthly to board meetings and to the strategic planning meeting.
GAME DAY:
- With assistance, manage and maintain ongoing updates and content creation for Weyburn Red Wings website, social media strategy, publications, marketing, and branding initiatives.
- Plan and execute game day operations for Weyburn Red Wings home games, which includes organizing in-game promotions, 7th man, mini games, game day script and more.
- Lead planning of special events, fan and sponsor involvement on game day.
- Collaborate with staff with creative ideas and methods to enhance overall Weyburn Red Wings game day experience.
- Promote, sell and record all game tickets sold.
- With assistance from staff, manage and create community involvement campaigns. Organize player volunteering and public events.
- All gameday equipment is prepared. Loading of ads for screen. Etc.
- Promote the use of Room D.
ONLINE ACTIVITIES:
- Jointly manage and operate with the Office personnel the Weyburn Red Wings website and social media accounts.
- Write and send out press releases at the direction of the Head Coach and General Manager or the Board of Directors.
- Work in conjunction with the Marketing Directors of the SJHL, and other SJHL teams.
- Be involved in committees; ie. Game Day, Golf Tournament, Team Store, Awards Banquet, etc.
- Manage and operate the Weyburn Red Wings website, and social media accounts.
- Lead planning of Game Day Operations.
- Create and schedule all social media content.
- Prepare weekly marketing campaign emails to sponsors, fans, and volunteers.
- Organize the Annual General Meeting.
- Attend monthly board meetings and report to the General Manager.
- Any other related activities as assigned by the General Manager.
QUALIFICATIONS:
- Strong attention to detail with a professional hands-on approach.
- Exceptional organizational and time management skills
- Demonstrate broad range of communication skills
- Project management background and expertise considered an asset
- Experience in marketing-related roles and social media is considered an asset.
- Solid understanding in marketing programs, game day events and promotions
- Demonstrate efficiency and strong knowledge in Google Suite, PowerPoint, Excel, Graphic design, social media and video experience.
- Basic budgeting skills required.
- Experience in corporate sales/sponsorship is considered an asset.
PERMANENT FULL TIME
Send resume and cover letter to office@weyburnredwings.ca
Applications close May 10, 2024