Saskatchewan Junior Hockey League

Weyburn Red Wings Job Opportunity

SALES AND MARKETING DIRECTOR. 

Successful candidate will be responsible for the following:

SPONSORSHIP:

  • Advertise sponsorship packages. Maintain relationships with sponsors throughout the year.
  • Responsible for obtaining sponsors for Weyburn Red Wings.
  • Manage overall partner / sponsor relationships including strategic planning, revenue growth targets and all operations necessary to profitably retain, grow and service the Red Wing organization.
  • Liaise with community/ sponsors to ensure sponsor activities / deliverables are being met.
  • Prepare various forms of contracts for sponsorships.

MARKETING:

  • Coordinate all advertisements for Weyburn Red Wings events and activities including the Parent Information Meeting and Annual General Meeting.
  • Coordinate the annual Weyburn Red Wings team and individual photos and distribute the sponsors’ photo(s) to the General Manager for presentation to their team sponsor.
  • Create a detailed marketing and budgetary report. Submit monthly to the board meeting and to the strategic planning meeting.
  • Take an active role in building and developing a positive relationship with all sponsors and everyone included in the Red Wing organization. Create new marketing campaigns to present to new sponsors.

FUNDRAISING:

  • Be involved in creating, following and marketing a detailed fundraising schedule.
  • Create a detailed fundraising report after each event. Submit monthly to board meetings and to the strategic planning meeting.

GAME DAY:

  • With assistance, manage and maintain ongoing updates and content creation for Weyburn Red Wings website, social media strategy, publications, marketing, and branding initiatives.
  • Plan and execute game day operations for Weyburn Red Wings home games, which includes organizing in-game promotions, 7th man, mini games, game day script and more. 
  • Lead planning of special events, fan and sponsor involvement on game day.
  • Collaborate with staff with creative ideas and methods to enhance overall Weyburn Red Wings game day experience.
  • Promote, sell and record all game tickets sold.
  • With assistance from staff, manage and create community involvement campaigns. Organize player volunteering and public events.
  • All gameday equipment is prepared. Loading of ads for screen. Etc.
  • Promote the use of Room D.

ONLINE ACTIVITIES:

  • Jointly manage and operate with the Office personnel the Weyburn Red Wings website and social media accounts.
  • Write and send out press releases at the direction of the Head Coach and General Manager or the Board of Directors.
  • Work in conjunction with the Marketing Directors of the SJHL, and other SJHL teams.
  • Be involved in committees; ie. Game Day, Golf Tournament, Team Store, Awards Banquet, etc. 
  • Manage and operate the Weyburn Red Wings website, and social media accounts.
  • Lead planning of Game Day Operations.
  • Create and schedule all social media content.
  • Prepare weekly marketing campaign emails to sponsors, fans, and volunteers.
  • Organize the Annual General Meeting.
  • Attend monthly board meetings and report to the General Manager.
  • Any other related activities as assigned by the General Manager.

QUALIFICATIONS:

  • Strong attention to detail with a professional hands-on approach.
  • Exceptional organizational and time management skills
  • Demonstrate broad range of communication skills
  • Project management background and expertise considered an asset
  • Experience in marketing-related roles and social media is considered an asset.
  • Solid understanding in marketing programs, game day events and promotions
  • Demonstrate efficiency and strong knowledge in Google Suite, PowerPoint, Excel, Graphic design, social media and video experience.
  • Basic budgeting skills required.
  • Experience in corporate sales/sponsorship is considered an asset.

PERMANENT FULL TIME

Send resume and cover letter to office@weyburnredwings.ca

Applications close May 10, 2024